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How PBS can turn the presidential debate into fundraising gold

How PBS can turn the presidential debate into fundraising gold

by Marc A. Pitman | Oct 3, 2012 | 3. Ask

First off, I didn’t watch the debates tonight. I find political debates to be more akin to rehearsed speeches than engaging in dialogue. But my Twitter stream was filled with tweets about the presidential debate. Tweets were all over the place. But Big Bird got...

Want to drive online giving? Send a fundraising letter

by Marc A. Pitman | Sep 25, 2012 | 3. Ask, Fundraising Letters

Studies continue to show that online giving is the fastest growing fundraising channel. But not every nonprofit is experiencing this stellar growth. The best way to grow online donations So what’s the best way to grow online donations? A firm called...
Political junk mail can hurt your fall fundraising letters

Political junk mail can hurt your fall fundraising letters

by Marc A. Pitman | Sep 21, 2012 | 3. Ask

If you’re like many nonprofits, you’ve sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. You might want to reconsider that plan. NPR did a great piece on political direct mail. It’s definitely worth...

Free Nonprofit Academy Telesummit

by Marc A. Pitman | Sep 17, 2012 | Education Opportunities

Last spring, I was privileged to be part of the first Nonprofit Telesummit. It was so popular, we’re doing it again. This fall’s Telesummit is being held from September 26-28…right at your telephone! Since it’s free, you can come to one session...
Lying to donors or good business sense?

Lying to donors or good business sense?

by Marc A. Pitman | Sep 13, 2012 | 3. Ask, Fundraising Secrets

There have been some pretty high profile news stories of direct mail firms and telemarketers pocketing 75% to 85% of the money raised for a charity. The latest was reported yesterday on NPR reporting on a Bloomberg investigation of InfoCision’s work for...
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