Before & After

Today, I’m giving my Creating Donor Evangelists seminar at the annual conference of the New England Association of Healthcare Philanthropy. Part of that seminar involves posting the pictures of real people that are impacted by your mission. Your...

Objections or objectives

Another great tidbit in Jeffrey Fox’s “How to Become a Rainmaker”: The Rainmaker always turns a customer objection into a mutual–customer/Rainmaker–objective. Let’s say a donor says, “Gee, I’d love to make a $25,000 gift...

Objections and direct mail

We’ve spent the last couple of issues of Extreme Fundraising looking at objections. Before we go further, let’s use what we’ve learned. After reading this, see if you can use it this week. Those of you who’ve been subscribed for any length of time know that I err on...

4 Times to Deal with Objections

We’ve spent the last couple issues of EFE looking at objections. If you’re asking at high enough dollar amounts, you know they’re going to come. Objections pop up in just about any walk of life—sales, dating, family… By now you know that...