Speak Out: Edgy Ad Campaign

by | Jan 11, 2007 | 3. Ask

Wow. Strong message, isn’t it? As a rule, I tend to favor boldness. But I’m not sure what the point of this message is. Is it to guilt people into giving to kids too? Is it a sophisticated (and costly) way to throw a tantrum and say, “It’s not...

The first 100 days of 2007

by | Jan 2, 2007 | 3. Ask, Samples & Tools

It’s a new year! Do you have a plan for making this your best year yet? In today’s issue, Nick Fellers from ForImpact.org share’s a powerful way to get it off to a great start 100 Day Blitz by Nick Fellers When I’m working with an organization...

Phone etiquette II

by | Dec 6, 2006 | 2. Engage, 3. Ask

Here’s a follow up to my Dialing for Donor (visits) post: Don’t be the first to hang up the phone at the end of the call. It just happened to me yesterday. I chatted for close to a half hour with a friend I hadn’t connected with in over a year. When...

Do you dare?

by | Dec 6, 2006 | 1. Research, 3. Ask

I love feedback. I wouid probably constantly take surveys and assessments if I could. So I loved this idea from Katya’s Nonprofit Marketing Blog as shared by Jeff Brooks on his Donor Power Blog: “Be Your Donor” day. Read the post and then give it a...

Dialing for Donor (visits)

by | Nov 28, 2006 | 3. Ask, Book Review

I don’t talk much about the use of the telephone. I guess I’ve been scarred by too many phonathons. But the phone is an incredibly important tool in the R.E.A.L. process of asking for money. Especially in getting a solicitation visit. In his terrific book...