When it comes to key fundraising events for your nonprofit, auctions can be a highly effective avenue for increasing donations to your cause. However, when embarking on an auction-planning journey, it helps to have guidance to get started. Karrie Wozniak, CMO at...
In today’s fundraising landscape, the importance of mobile platforms cannot be overstated. Researchers estimate that by 2025, almost 75% of internet users worldwide will only use their smartphones to access the internet. That represents an astonishing shift to heavy...
On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development South Carolina Governor’s School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a...
This week, international crowdfunding expert Anita Gallagher came to The Nonprofit Academy to teach us the latest trends on successful crowdfunding. The shift in messaging may surprise you. Appealing to the Head or Heart? For a long time, nonprofit fundraisers have...
I often get asked by event organizers if we should talk about money in our event follow up. It’s a great question because these people are wanting to be transparent but not wanting to hurt future donations. So should you mention how much was raised at the event?...
Most of us like to believe that we’d give to charity purely out of the goodness of our hearts. It’s also what we’d hope to be true of our donors. 100% altruism. Philanthropy without expectation of reciprocation. But the world doesn’t work that way. That’s why, as...
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