How you can add an extra month of fundraising in 2013

Image of a calendar to illustrate adding an extra month of fundraisingAs we start 2013, I thought I’d share with you an idea from the beginning of my latest book, Fundraising Kick: how you can create an additional month of fundraising this year.

Sounds over the top, doesn’t it?

But if you devote 1 hour a day for each work day to fundraising, you would be devoting up to around 250 hours a year. That’s more than 31 work days!

That’s one month. An entire month!

How would your fundraising program improve by your adding a half hour in the morning and one in the afternoon, solely dedicated to working with donors?

What if you could only devote 1 hour a week? That would still be more than 6 work days! How many asks could you make in an hour? How many major gift visits could you set up? 2? 3? 10?

Do it now!

This is going to be a tough fundraising year. But only those dedicated to asking will be successful. So today, I challenge you to block one hour a week as a repeating event on your calendar.

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to


  1. What gets scheduled gets done! Thanks for the succinct inspiration, Marc.

  2. Great idea Marc - and one I am going to pinch and pass on to my clients who are all small non-profits who all bemoan the lack of time they have available to fundraise. Hadn't even considered this gem of inspiring arithmetic - thanks!


  1. [...] What every organisation needs is a clear plan that will enable them to set their fundraising (or any other business) goals ? and this is true whether you have an entire team of fundraisers or just one person in your organisation who deals with fundraising as one of a number of their tasks.? If you need to find more time to fundraise, read Marc Pitman’s inspiring post on how to create an extra month each year! [...]

What would you add?