16 experts tell you how to keep your donors wanting to come back

Hope to come back soon by ChepeNicoli, on Flickr

Special thanks to ChepeNicoli on Flickr for permission to edit his terrific image.

Since we celebrate Valentines Day in February, I thought I'd have this edition of the Nonprofit Blog Carnival focus on long-term donor relationships. I like to think of it as showing them "love."

A few weeks ago, I posted this question to nonprofit bloggers: How do you keep your donors wanting to come back?

We got dozens of responses! Here are my favorites.

Everything you need to know about improving your donor retention

The ever brilliant Jeff Brooks showcased his succinct creativity in the post: All the steps to insanely better donor retention.

If you check out only one post on this Nonprofit Blog Carnival roundup, make it this one.

More posts on how keep your donors coming back year after year

Speaking of Gail Perry and Shanon Doolittle, they are two of the experts I got to interview for an upcoming tool Pamela Grow and I are working on called The Donor Retention Project. You can learn more on my post: Put together the pieces of the Donor Retention Project in 2013.

Share this post with other nonprofit leaders

2013 looks to be a very challenging fundraising year. With nonprofits losing an average of 60%-70% of donors after the first gift, retaining them is much less expensive way to increase nonprofit revenues than finding new donors.

So share this post with any nonprofit leaders or board members you know. It is packed with cost effective ways to raise money.

And do yourself a favor and check out Jeff Brooks' All the steps to insanely better donor retention.

The March Carnival is hosted by Rad Campaign. Rad wants your ideas about multi-channel strategy and campaigns for Social Change Anytime Anywhere. Get the details here -

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to https://fundraisingcoach.com/21-ways/


  1. A blog carnival, what a great idea.

    I am a case (for support) consultant and have a few thoughts to share that relate to the topic of donors coming back:
    1. VISION. A number of years ago I was working on a planning study. I was interviewing a major gifts prospect who said: "Give me a vision I can be excited about and you can have my money."
    2. LEADERSHIP. Someone wise once told me that an organization can have a weak cause with strong leadership and succeed, but a strong cause with weak leadership is far less likely to achieve its goal.
    3. KNOW YOUR AUDIENCE. Make sure the value proposition between your ask and your donor is tightly aligned. People give to what they value and believe in. For example, If a donor is looking to fill his or her retirement years with meaning and purpose, a message on how a gift will help reduce wait times at hospital is not your best message. A message about leading and championing the cause is more aligned to that donor's values.

  2. Thanks for sharing!


  1. [...] There are oodles of helpful tips for you in this month?s Nonprofit Blog Carnival: How Do You Keep Your Donors Wanting to Come Back? So check it [...]

  2. [...] looks to be a very challenging fundraising year. ?16 experts tell you how to keep your donors wanting to come [...]

  3. [...] looks to be a very challenging fundraising year. ?16 experts tell you how to keep your donors wanting to come [...]

What would you add?