Jeff Brooks' recent post at DonorPowerBlog is such a great reminder: when you're writing fundraising letters, you need to write like a human being .

He offers a great real-life example of typical copy from a fundraising letter he received. He then points out:

No mentally healthy person would speak those sentences.

Scary isn't it? If people give to people, why do we make our fundraising letters so boring?

And I love that he reminds us that "there's nothing forcing you to write that way"!

Read his entire post, and many others like them, at his blog:

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