Most of my nonprofit executive coaching clients are surprised that so much of my “Ask Without Fear!” fundraising training is based on listening. I guess most of us fall into the trap of thinking that all we need to do is memorize a great schpeal, give it, and wait for the money to roll in.
It doesn’t work that way. (Which is good. It ensures we all have jobs!)
Chris Brogan just wrote a great post on listening using technology. Think of it as the Web 2.0 version of the Fred and George Weasly’s extendable ears.
Check it out at ChrisBrogan.com.