Donor Centered Fundraising
We tend to sell tools: tax-deductions, planned giving tools, stock transfers. We get all wrapped up in them.
Fundraising tools should always be secondary.
Donors are more interested in, and motivated by, the why. Use donor centered word in your fundraising for much better results.
As you set your goals for 2009, why not set a goal to focus more on the impact your organization is making, rather than the tools?