Does your fundraising conversation with donors look like this:

Or is it more like this?

Donor Centered Fundraising

We tend to sell tools: tax-deductions, planned giving tools, stock transfers. We get all wrapped up in them.

Fundraising tools should always be secondary.

Donors are more interested in, and motivated by, the why. Use donor centered word in your fundraising for much better results.

For more on writing donor centered fundraising letters, including a free e-course, go to

As you set your goals for 2009, why not set a goal to focus more on the impact your organization is making, rather than the tools?

These images are “wordles.” Check out other ones at: I’ve also played with putting them on a few items at 🙂

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

As a bonus, you'll get free fundraising tips every other week too!

Help your board fundraise for nonprofit with this FREE ebook

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