As kids, most of us were trained to say “thank you.” Some of us even had parents that required us to write “thank you” notes to relatives that gave us gifts.
So why don’t we say “thank you” to our donors? The very people that fund our mission. That give out of their hard earned money to support our cause. Could we really be arrogant enough to feel entitled?
Kivi Leroux Miller recently posted some very distressing news: 70% of the nonprofits she donated to didn’t send a thank you.
You can read about her test on her nonprofit marketing blog.
Anyone that’s been to one of my seminars knows that we’re supposed to say “thank you” seven times between asks.
I’m embarrassed I even need to write about this.
Please. Say thank you to your donors. All of them.