Give a goat!
Check out this very effective call to action. World Vision took a page out of Heifer International’s catalog and adapted it to a social media world.

The text is just:

Help save a child’s life with milk, cheese and more!
Give a goat

Clicking on the image takes you to the goat option in the World Vision gift catalog.

Short sweet. And if $75 is too much, they have $25, $30, and $100 options that just above the fold.
World Vision Gift Catalog

I love when a well executed ad catches my eye. Kudos to you, World Vision on your use of social media tools for fundraising!

Some of you are close readers and will see I found this ad while watching a mashup called “Rudolph (You Don’t Have To Put On the Red Light).” I’ll include it here for your viewing pleasure:

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

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