I’m a big fan of making it ridiculously easy for donors to give. Apparently, Wikipedia is too.

Last night, a web search from my phone led me to Wikipedia. They knew I needed the mobile website based on my browser, so they stuck a banner that gave directions how to text them a gift. Better still, the number to text was a link! All I had to do to donate $10 was click on it, and type “Wiki” in the message.

I was already on my phone. It doesn’t get much easier than that!

Are you making it ridiculously easy to donate to your cause?

21 Ways for Board Members to Engage with their Nonprofit's Fundraising book image

You'll discover the 21 ways each board member can help their nonprofit's fundraising - even if they don't like to ask for money!

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