I’m a big fan of making it ridiculously easy for donors to give. Apparently, Wikipedia is too.
Last night, a web search from my phone led me to Wikipedia. They knew I needed the mobile website based on my browser, so they stuck a banner that gave directions how to text them a gift. Better still, the number to text was a link! All I had to do to donate $10 was click on it, and type “Wiki” in the message.
I was already on my phone. It doesn’t get much easier than that!