I am fond of saying that "fundraising is an extreme sport." Like great athletes, fundraisers need to focus on the basics.

At Blog World Expo last November I got to do a live interview with Susan McLennan about those basics, treating people with respect, and an easy way to do a "thankathon."

Watch the entire interview here:

Buy the book or DVD at the Ask Without Fear! page on FundraisingCoach.com.

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