Here's a short video explaining one of the most important aspects of fundraising: shutting up.

When you've done all the researching, engaging, and you've just made the ask...the decision is out of your control. And that's ok.

In my fundraising training, I recommend picturing Mr. T at this moment. He'll help keep you from confusing your donor and losing money for you nonprofit.

Watch this video to see why:


For more common sense, real-life strategies on asking for money, check out my Ask Without Fear! fundraising book and fundraising DVD.

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