Today I was honored to give a webinar with CiviCore on data and impactful stories.

I shared one researcher’s experience with stumbling on to a form of a story. Then look at studies about using statistics in fundraising versus not using any statistics. We saw images that viscerally illustrated the studies’ findings. Then using classic story telling formula, we explore ways we can make our stories the most impactful they can be.

Then there was a brief look at CiviCore followed by live questions and answers with the attendees.

You can watch a replay here.



Data is crucial. But analytical thinking suppresses giving. So use the data to focus your search for great stories. But if you want to generate action – giving, advocacy, volunteering – tell the story of one person.

If you’re not seeing the YouTube video above, you can find it at:

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