Seth’s Blog: The 80/8 Rule

Here’s an interesting tidbit from Seth Godin. The 80/8 Rule Shane Wilson points us to Jim Barnes who quotes James Allen, Frederick F. Reichheld and Barney Hamilton, The Three “Ds” of Customer Experience, Harvard Business School Working Knowledge:Â A...

Using Props, Part II

Last time, I introduced the concept of using props as a crutch during a solicitation. We specifically looked at the power of using a gift grid. One of the most effective props is a simple rendition of the completed project. Get an artist to paint a picture of the...

Book Title Survey still going

My book is still a long way from being published. (I’m trying to figure out if I’ll self-publish or use an established publisher.) But you all are being very helpful with the title recommendations! If you haven’t voted yet, the survey is at...

Funding Joke

Tom Suddes of ForImpact.org recently posted this joke to his blog: “There is the story of a pastor who got up one Sunday and announced to his congregation: ‘I have good news and bad news. The good news is, we have enough money to pay for our new building...
Proper Use of Spam (revisited)

Proper Use of Spam (revisited)

Just a reminder of the proper use of spam! When you’re asking for money, please remember that email addresses are a priviledge. Don’t fall into the trap of using email just because “it’s so cheap.” That kind of use could quickly devolve...
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