Tom Suddes of ForImpact.org recently posted this joke to his blog: “There is the story of a pastor who got up one Sunday and announced to his congregation: ‘I have good news and bad news. The good news is, we have enough money to pay for our new building...
Just a reminder of the proper use of spam! When you’re asking for money, please remember that email addresses are a priviledge. Don’t fall into the trap of using email just because “it’s so cheap.” That kind of use could quickly devolve...
The Chronicle of Philanthropy’s report on the eNonprofit Benchmarks Study states that emails that “asked supporters to sign an online petition, send a message to a legislator or other decision maker, or take some other action generated responses from, on...
Finally a study that aims to create benchmarks and help nonprofits increase the effectiveness of using the Internet in their fundraising. You can download the free study at eNonprofit Benchmarks Study. Guess what, they too found out that fundraising emails delivered...
So by now you’ve made your own gift and have been practicing asking for money (“would you consider a gift of $___”). Today let’s look at something many of us forget: tangibilitizing the ask. While you probably won’t find tangibilitize in...
