by Marc A. Pitman | Apr 9, 2019 | 1. Research, 2. Engage, 3. Ask, 4. Love (Stewardship), Fundraising Secrets, Internet & Social Media
Nonprofits love sending email. It doesn't take all the printing time of direct mail. And it costs less. But what if your emails aren't getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms - the systems they use to determine if...
by Marc A. Pitman | Feb 22, 2019 | 2. Engage, 4. Love (Stewardship), Board Members
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they're a "donor," the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor's values and passions - things that make her...
by Marc A. Pitman | Jan 18, 2019 | Board Members, Stories
But most say overall 2018 fundraising is the same or better than last year's. What a year 2018 was here in the USA. It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. As the year went on, others...
by Marc A. Pitman | Dec 6, 2018 | Fundraising Secrets, Personal Leadership
I just returned from training NGO leaders in Lebanon. Prior to the training, I spent time studying Lebanese philanthropy and interviewing people who'd registered. Fundraising is clearly getting harder. I kept hearing the two reasons it was particularly hard in Lebanon...
by Marc A. Pitman | Nov 21, 2018 | 3. Ask
Year-end is a huge time for nonprofit's fundraising. There's a debate if the spike in giving is because we ask so much more frequently at this time of year or if it's because people are more generous because of the mix of public and religious holidays combined with...
