Imagine you’re a busy donor checking your email on the way to lunch. You’ve just gotten out of a difficult meeting at work, and your personal inbox is crowded with promotional messages from brands you don’t remember signing up to receive emails from. You see a message...
At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...
Tired of being caught off guard again…by the same objection you got last time? And the time before that? Objections are one of the scariest parts of fundraising. They can cause the most skilled fundraiser to freeze. In this clip from my training on overcoming...
You’ve heard it said that fundraising is all about relationships. Is it? No. Relationships exist in many formats. Many that do not lead to fundraising at all. I’d suggest fundraising is all about mutually beneficial relationships. That’s why if you...
I don’t know what the cause is, but many of us are finding people area taking a lot longer to make a decision. And more than that, they’re not responding to any of our follow up. This is hard in fundraising, isn’t it? Most nonprofits aren’t...
