Question: How have you successfully re-engaged a major donor who was challenging to reach? Great question. A big thing is to keep mixing up the communication. Often I find fundraisers favor one form of communication. Or maybe two. They’ll email and email and...
July 1st is the “New Year” for many nonprofits. New fiscal Year, that is! No matter how well the past year’s fundraising was, today is the day you start back at zero. Again. So I asked some of the top experts in the field what advise they’d...
One of my favorite fundraising colleagues, John Donovan, once said, “Deadlines drive donations.” As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a...
Have you noticed a change in your email open rates? Do they seem to have drastically increased? That increase isn’t what you think. Apple’s Mail Privacy Protection Even if you’re not an iPhone user, you may remember all the news about a year ago when...
Enough is enough. Nonprofit leaders need to set actual fundraising goals. Unfortunately, nonprofit leaders rarely do. Rather than setting a clear goal, leaders pressure fundraising professionals to raise more. “More” is vague and immeasurable....