Imagine you’re a busy donor checking your email on the way to lunch. You’ve just gotten out of a difficult meeting at work, and your personal inbox is crowded with promotional messages from brands you don’t remember signing up to receive emails from. You see a message...
Your organization has just made a compelling fundraising ask to a potential donor. Now that one of the hardest parts is over, what are the next steps you should take? Providing the path of least resistance for supporters to donate to your cause is crucial to meeting...
Nonprofits depend on loyal donors to receive sustainable support for their work. This means your organization must provide a positive donor experience, not just in one event or campaign, but over the course of their involvement with your nonprofit. While communication...
Tired of being caught off guard again…by the same objection you got last time? And the time before that? Objections are one of the scariest parts of fundraising. They can cause the most skilled fundraiser to freeze. In this clip from my training on overcoming...
You’ve heard it said that fundraising is all about relationships. Is it? No. Relationships exist in many formats. Many that do not lead to fundraising at all. I’d suggest fundraising is all about mutually beneficial relationships. That’s why if you...
I don’t know what the cause is, but many of us are finding people area taking a lot longer to make a decision. And more than that, they’re not responding to any of our follow up. This is hard in fundraising, isn’t it? Most nonprofits aren’t...
