Imagine this: A donor mentions your nonprofit during a casual conversation with a family member, sparking an interest in your cause. Later that day, the family member looks up your organization online, hoping to learn how they can get involved. However, after seeing...
If you’ve worked in the nonprofit sector for some time, you know that your organization’s fundraising potential depends on its ability to understand and engage its donors. The importance of knowing your donors increases with their giving level—prospective major...
Fundraising letters are still an important part of your fundraising process. Recently, I’ve been getting lots of questions about fundraising letters – both to me directly and on FundraisingCoach GPT (FRC GPT). So I thought I’d give you a simple...
As an individual working at a K-12 school, you know just how valuable funding for your organization is. You’re probably tapping into all the fundraising sources you can, from soliciting online donations to hosting fun events to building relationships with major...
Imagine you’re a busy donor checking your email on the way to lunch. You’ve just gotten out of a difficult meeting at work, and your personal inbox is crowded with promotional messages from brands you don’t remember signing up to receive emails from. You see a message...
Your organization has just made a compelling fundraising ask to a potential donor. Now that one of the hardest parts is over, what are the next steps you should take? Providing the path of least resistance for supporters to donate to your cause is crucial to meeting...
