Every other Tuesday, I send out my free email newsletter. I’m amazed that next year will be it’s tenth year in publication! I bet that makes it one of the oldest email newsletters in the industry. (10 years ago we called them “Ezines” so this...
Cause Marketing For Dummies by Joe Waters & Joanna MacDonald As a development director and long time major gifts guy, cause marketing has always seemed to dilute philanthropic giving. Moreover, it always seemed reserved for the “big boys” in cancer...
There are so many great, free fundraising resources. I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by...
I get the opportunity to work with a lot of faith-based organizations. I love helping them get excited about raising money and showing them that others in the Bible got excited about fundraising too! But I’m amazed by a persistent cop-out so common among...
Every so often, like last spring, I get calls from potential clients desperately hoping I will give them donors. It’s like they think I have some sort of “magic Rolodex” that I’ll offer them, a list of people anxiously looking for worthy causes...
It’s my pleasure to introduce you to Clover Frederick. Clover is a marketing consultant, speaker, and blogger specializing in nonprofits. As director and founder of nonprofit marketing network in Lincoln, Neb., she helps connect nonprofits with the marketing...
