Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. According to FundRaising Success Magazine: Between 35 percent to 42...
Have you started your year-end fundraising letter yet? Fiscal people can do funny things to the way we measure time. In our organization, our year-end was September 26 this year. Many schools and colleges work on a July-June calendar. Others end their year in February...
In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers. Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt: Social...
Do you remember Jean Preston, the unassuming librarian who’d amassed an $8 million estate? Or Helene Whitlock Alley, the $100 donor that bequethed $7.3 million to a diabetes group. Well here’s another entry in the never underestimate anyone category:...
In Fundraising Secret #41, I encouraged you to go rounding on your donors. Since then, I’ve been reminded how much time this takes! It’s not just the visit time, that time is wonderful. But it’s time to set up the visits and then, more importantly,...
As fundraisers, we know we are most effective at our job when we’re talking to prospects one-on-one. Isn’t it amazing how seldom we do it? I’ve been doing this for years but I’m still amazed at how easily we get caught up in writing case...
