Direct Mail Facts

Jeff Brooks at the Donor Powered Blog, lists these 7 surprising facts about direct-response fundraising. I use these factoids all the time in my thinking about mailings so I thought I’d list Jeff’s 7 here: Blank carrier envelopes usually out-perform...

Focus on the Top 10

I love ForImpact.org’s W.O.W. emails. I read this just after writing yesterday’s post Fundraising Secret #1. It definitely fits! Read it and prosper: Last week Tom and I were with a Benedictine prep school in New Jersey. We were discussing the importance...

Fundraising Secret #1: Ask!

Since many have finished their fiscal year and others that haven’t finished are working on budgets for the next fiscal year, I’ve been pondering things that would make this coming year our best fundraising year yet. I’ve come up with about 100...

Generations

Every once in a while you come a cross a blog post that takes your breath away. Fundraising from older people, ie, fundraising by Jeff Brooks is one of those. He quotes Mark Rovner as saying “Boomers and Xers have different worldviews, cultural touchstones, and...

Blog driven fundraising?

Just got this in the mail: Dear Marc A. Pitman, This Monday, May 28th, join thousands of bloggers and use your blog to benefit DonorsChoose.org, a non-profit Web site that brings teachers and donors together to fund specific student projects that range from...
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