by Marc A. Pitman | Nov 27, 2007 | 3. Ask, Samples & Tools
Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
by Marc A. Pitman | Oct 23, 2007 | 3. Ask
Last Monday, Kathleen Casey-Kirschling applied for her Social Security benefits. According to the Reuters, Casey-Kirschling is the first Boomer to apply for Social Security. Why does this matter? The “silver tsunami” has started. Casey-Kirschling may be...
by Marc A. Pitman | Oct 11, 2007 | 3. Ask, Samples & Tools
Here’s a great blog post on how not to send an email message. Please do yourself a favor and read: Six Ways to Screw Up a Customer Email. Are you guilty of doing you any of these?
by Marc A. Pitman | Oct 3, 2007 | 3. Ask
Discussions like this just warm my heart! Online Discussion: Executive Coaching A growing number of charity leaders are seeking professional coaches to meet challenges on the job, The Chronicle of Philanthropy reports, and two management experts will be available...
by Marc A. Pitman | Sep 16, 2007 | 3. Ask, Samples & Tools
Jeff Brooks at the Donor Powered Blog, lists these 7 surprising facts about direct-response fundraising. I use these factoids all the time in my thinking about mailings so I thought I’d list Jeff’s 7 here: Blank carrier envelopes usually out-perform...
by Marc A. Pitman | Aug 28, 2007 | Fundraising Secrets, Objections
Last time we looked at the #1 fundraising secret: ask! Asking will always be #1. The rest of these fundraising secrets are in no particular order. That being said, the second secret is: brainstorm objections up front. Nine times out of ten, when you ask for money the...
