Be human

Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being . He offers a great real-life example of typical copy from a fundraising letter he received. He then points...

Economic impact on fundraising

Last week, I posted a bit about the counter-intuitive relationship of the economy and people’s generousity here in Maine. Now planned giving guru Robert Sharpe’s April Newsletter comments on it from a much better researched perspective! Here’s a bit:...