The Washington Post did a great story on the Pentagon memorial called From Families’ Grief, a Symbol of Loss and Hope. This is a must read for fundraisers. It talks about how Jim Laychak worked through funding hurdles and his own emotions of losing his brother...
My blog post What really bugs your donors? has gotten a lot of traffic. I’ve received over 100 responses between the question on LinkedIn, the comments on the blog, and emails sent directly to me! I’ve been amazed at how relieved people are that someone...
I just saw a very interest ad by the Ad Council. It was about the things that “almost” happened because people “almost” gave! Check out the ads at: Don’t Almost Give. It reminds me of one of my favorite quotes: “No one could make a...
Estimated giving in 2007 grew about 3.9 percent from the previous year according to a recent press release from Giving USA, a group that has measured these statistics for decades. It appears that Americans gave about $306.39 billion. This in a year that had rising gas...
Elizabeth Schwinn over at Philanthropy.com has a great post about direct mail fundraising. Studies are showing that boomers are responding at about the same rate as their parents. Apparently, boomers haven’t gotten the news that direct mail isn’t working....
I just got an email from a person I didn't know telling me about a firm I didn't ask about. It felt like spam. Here's my response: Hi [marketer's name], I'm not sure how we connected. This feels a bit unsolicited to me. For what it's worth: I love that you...
