The Rule of Threes

I’m giving a talk on the Rule of Threes in February. I love using this tool with organizations to help streamline their story. I’d like to add to my collection of “success” stories. If you’ve used this tool, would you share the results...

Starting where you are?

Jeff Brooks at Donor Power Blog has a great example of what I was talking about earlier this week in Where You Start Matters. Check out this post which shows an actual letter Jeff got from a nonprofit he doesn’t give to. It’s scary to think they talk about...

3 Great Times to Ask for a Gift

Jeff Brooks over at the Donor Power Blog has another great post: 3 little-known best times to ask a donor for money If you’re not regularly reading this blog, you should put it on your Bloglines before the day is out!

Denver’s Glass House

On his blog, Seth Godin posts about a $140 million permission project. Take a close look at the sales process these guys used. Wouldn’t an approach like this make capital campaigns much simpler?

Tithing makes the news

Seems the age-old, pre-Moses tradition of tithing is still a timely news topic. Check out Tithing Evolves. Our church received enough requests that we put a link for electronic giving on our site: http://www.vcwaterville.org/resources.htm#offering Just last Sunday we...

Speak Out: Edgy Ad Campaign

Wow. Strong message, isn’t it? As a rule, I tend to favor boldness. But I’m not sure what the point of this message is. Is it to guilt people into giving to kids too? Is it a sophisticated (and costly) way to throw a tantrum and say, “It’s not...
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