Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
Another episode of Oprah’s Big Give. I’ve watched all three episodes in three different ways: via recording on my DVR on TV like I did in the 1990’s 😉 on abc.com! Who knew TV shows could be so adaptable to technology? This week’s program...
I originally wanted to call this fundraising secret: Don’t be a jerk—business people often don’t have liquid assets. That seems to get the message across more bluntly. I’m amazed at how poorly we treat business owners. Especially sole-proprietors. We...
Catching up on my blogs today, I came across an interesting rant from Hildy on Direct Mail Fundraising is Junk Mail. Here’s a taste: Have our organizations ever spent as much time trying to engage the people who come through our doors as we spend trying to...
Anyone that’s read my $100,000 Guide to E-mail Solicitation knows that I’m a big proponent of simple, effective emails. Chris Brogan has an incredibly helpful post on Writing More Effective Email. Read it and benefit. I love the simple concept of using the...
