Since last fall, we’ve been working through the basics of asking people for money with the simple four-step formula: R.E.A.L. Research, Engage, Ask, and Love ’em/Like ’em/Live with their decision. So far, we’ve looked at RESEARCH and ENGAGE and...
Last time, I introduced the concept of using props as a crutch during a solicitation. We specifically looked at the power of using a gift grid. One of the most effective props is a simple rendition of the completed project. Get an artist to paint a picture of the...
Just a reminder of the proper use of spam! When you’re asking for money, please remember that email addresses are a priviledge. Don’t fall into the trap of using email just because “it’s so cheap.” That kind of use could quickly devolve...
Even with the best preparation, asking for money can still be a bit nerve-wracking. Have you ever set up a solicitation appointment and gone to the meeting only to chicken out of asking? I’m sure it’s happened to each of us at least once. One of the best ways to help...
This morning I set time to start calling prospects to set up solicitations. And I found out I’m really good at distracting myself! I checked GoogleNews. Then I made a call. I remembered I needed to read an article on one of the people before I called. I printed...
Despite my amazing ability to complicate things, I’m a firm believer in keeping things simple. Simplicity has a beauty of its own. Especially in fundraising. Asking people for money brings up all sorts of fears. Once a person overcomes those fears and starts trying to...
