Example of using stories

In my decade or so of doing fundraising, I don’t ever remember having a community member tell me they really liked a fundraising letter I sent them. This summer it happened! Someone at the gym I go to told me how much they enjoyed the letter they’d just...

Thoughts on Rainmaking

We’ve spent the last few issues of Extreme Fundraising looking at the importance of story. While reading Jeffrey Fox’s “How to Become a Rainmaker” I recently read a question that will help you tell your story. Right at the beginning of the book...

Fundraising in the Bible

For the first time ever, my ongoing article on Fundraising in the Bible is available in web format. Web pages: http://fundraisingcoach.com/bible.htm PDF version http://www.scribd.com/doc/5985940/Fundraising-in-the-Bible-A-look-at-some-fundraising-stories-in-the-Bible...

A good time to throw stones

A few weeks ago, I reported on a a href=”http://fundraisingcoach.com/2006/06/27/whos-telling-your-storywhos-telling-your-story/ “>talk by Andy Goodman on the importance of story. A few days ago, one of you posted this comment to that post: I recently found...

Who’s Telling Your Story?

A few months ago, I attended “Meet the Funders” conference hosted by the Maine Philanthropy Center. The highlight for me was the keynote address by Andy Goodman on storytelling. If you ever are able to hear him speak, I highly recommend it! He persuasively...

We’re not as rational as we think we are

Here’s an interesting article from the New York Times: Investing in Good Deeds Without Checking the Prospectus. How could this affect your fundraising? Especially since we all think we’re being rational… [I received this on a very helpful daily email...
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