Imagine this: A donor mentions your nonprofit during a casual conversation with a family member, sparking an interest in your cause. Later that day, the family member looks up your organization online, hoping to learn how they can get involved. However, after seeing...
Whether it’s a group of volunteers frustrating staff by not taking their roles seriously or a new political campaign manager stepping on the toes of the volunteers who’ve been running things for weeks, conflict between volunteers and staff is all too common....
If you’ve worked in the nonprofit sector for some time, you know that your organization’s fundraising potential depends on its ability to understand and engage its donors. The importance of knowing your donors increases with their giving level—prospective major...
Mistakes are part of being human, and they’re certainly part of nonprofit work. Nevertheless, a large portion of the population is deeply afraid of failing and making mistakes. A Linkagoal survey found that 31% of adult respondents feared failure—that’s more than...
From collecting contact information to processing their payments, your nonprofit has access to much of its donors’ private data. Hackers and data breaches can cost nonprofits time, money, reputation, and even donors. Plus, organizations like yours have a legal...
At the most basic level, the purpose of nonprofit marketing is to spread awareness of your mission and work. However, your public-facing communications should also make your organization recognizable in the community. That way, your marketing will lay a foundation for...
