Data transforms nonprofit marketing and fundraising strategies; by incorporating real supporter information, you can personalize your campaigns and build genuine relationships with your donors. However, when your data is isolated in different systems, it can be...
Your donors are your most committed supporters. They’re loyal to your mission, dedicated to your success, and willing to rally to help you achieve your goals. However, there are different levels of engagement within your donor base. One of the best ways to identify...
Your nonprofit’s donors interact with your organization in a variety of ways, whether they’re giving online, volunteering, following you on social media, or attending your events. All of this involvement is referred to as donor engagement. The more that your donors...
From drafting email newsletters to curating social media posts and promoting your website, marketing requires much of your nonprofit’s manpower. Resources like the Google Ad Grant offer additional ways to boost your nonprofit’s online presence, but each marketing tool...
How many sentences of this introduction will you read? How long can this paragraph hold your attention? According to Treetop Therapy’s attention statistics, the human attention span is eight seconds, dropping by 25% over the past few years. Between volunteer...
Successful fundraising is built with human relationships. It’s not a mechanical process that you can “turn on” when you need it. I find it’s better to build a habit of consistent communication with donors and prospect rather than trying to...
