Today’s guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He’s been on all sides of a nonprofit – running the fundraising, analyzing nonprofit databases, and...
When it comes down to it, successful fundraising is about successfully executing the basics. When you want to raise money for something, be sure to do these fundraising basics: Research Remember, run your dollar goal through a gift range calculator. This helps you...
Fundraising isn’t just about raising money one time. If it were, we could sell t-shirts. Fundraising is about connecting values – the values of donors with the values of your cause. Sure, there are times when we just need the transactional. We need to pay...
There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I...
Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed...
Have you ever written a fundraising letter? A fundraising letter you felt really proud about? One that presented your nonprofit in an amazing light. That showed how good you were working in your cause. One that was sure to convince donors to give to you? I have too....
