Enter into the DONOR'S story

Enter into the DONOR'S story

Last week at the Blackbaud conference, I heard yet another story of good fundraising letters being eviscerated by marketing. Unfortunately, it happens all the time. A fundraiser studies her craft, reads the results of fundraising tests, and creates a compelling...
How To Tell a Powerful Fundraising Story

How To Tell a Powerful Fundraising Story

We've all heard that science proves stories are more powerful than statistics. Kendall Haven's book Story Proof: The Science Behind the Startling Power of Story goes into great detail about hundreds and hundreds of studies. We've seen storytelling seminars for...

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