by Marc A. Pitman | Jul 7, 2016 | 2. Engage, 3. Ask, Fundraising Letters
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It’s so easy to slip into the passive voice, thinking it sounds more “objective” or “business-like.” But active voice is easier to read and is...
by Marc A. Pitman | May 7, 2013 | 3. Ask, Fundraising Secrets
A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase “tax deductible” kill donations? And I gave some suggestions on...
by Marc A. Pitman | Sep 21, 2012 | 3. Ask
If you’re like many nonprofits, you’ve sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. You might want to reconsider that plan. NPR did a great piece on political direct mail. It’s definitely worth...
by Marc A. Pitman | Sep 11, 2012 | 3. Ask, Book Review, Fundraising Letters, Fundraising Secrets
Yesterday, I sent my Fundraising Kick members 3 contrarian tips on writing successful fundraising letters. Here are three more tips that seem to go against what we’d expect. These tips come from an amazing new book by Jeff Brooks called The Fundraiser’s...
by Marc A. Pitman | Sep 13, 2011 | 3. Ask, Fundraising Letters
Every other Tuesday, I send out my free email newsletter. I’m amazed that next year will be it’s tenth year in publication! I bet that makes it one of the oldest email newsletters in the industry. (10 years ago we called them “Ezines” so this...
