Have you ever struggled with the active voice vs. passive voice in your fundraising letters?
It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like."
But active voice is easier to read and is better at accomplishing your goal: getting donors to take action!
While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too.
A handy way zombies can help your fundraising letters
Quite funny, isn't it? But it's true!
Use this test the next time you write a fundraising letter and let me know how it works! 🙂