By Marc A. Pitman, FundraisingCoach.com Turn on any news show and you’ll hear analysts and pundits forecasting economic doom and gloom. Their reports are filled with words and phrases like “economic downturn,” “soft economy,” and the dreaded “recession.” While the...
I just got an email from a person I didn't know telling me about a firm I didn't ask about. It felt like spam. Here's my response: Hi [marketer's name], I'm not sure how we connected. This feels a bit unsolicited to me. For what it's worth: I love that you...
“I’ve asked Marc to speak at a variety of conferences for nonprofit professionals and fundraisers (both as a session speaker and a keynote presenter). He is very knowledgeable and energetic, engaging audience members and helping them understand specific...
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being. He offers a great real-life example of typical copy from a fundraising letter he received. Winter disasters...
Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
