Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
Greetings from Charleston, SC! Here at Blackbaud’s Conference on Nonprofits. I got to spend 3 1/2 hours with the amazing fundraising mind of Mal Warwick. I wish I’d had this before I sent my year-end appeal text to the printer. 🙂 I’ve been at this...
Welcome back to the Extreme Fundraising Ezine! And welcome to our new subscribers! It was wonderful getting to meet so many of you at APC’s East Coast Fall Conference at Friends Select School in Philadelphia! What an incredible time! I always find that to be one of...
Gen Z is no longer the future of philanthropy—they’re the present. Their values, digital fluency, and desire for impact make them a uniquely powerful force in today’s giving landscape. Yet even though over 80% of Gen Z have supported charitable causes, nonprofits...
When your nonprofit aims to maximize donor outreach, you’re likely hoping to reach new supporters or secure recurring donations. However, there’s a source of funding you may be overlooking—planned giving. Planned giving is a strategic approach that can benefit your...
