Mal Warwick first got me thinking about how often I use “you” (or I don’t use “you”!) in my fundraising letters. Here’s a sort of test I saw in Fundraising Success magazine. Does Your Messaging Pass the ‘You’ Test? “The ‘you’ test...
Greetings from Charleston, SC! Here at Blackbaud’s Conference on Nonprofits. I got to spend 3 1/2 hours with the amazing fundraising mind of Mal Warwick. I wish I’d had this before I sent my year-end appeal text to the printer. 🙂 I’ve been at this...
Welcome back to the Extreme Fundraising Ezine! And welcome to our new subscribers! It was wonderful getting to meet so many of you at APC’s East Coast Fall Conference at Friends Select School in Philadelphia! What an incredible time! I always find that to be one of...
When your nonprofit aims to maximize donor outreach, you’re likely hoping to reach new supporters or secure recurring donations. However, there’s a source of funding you may be overlooking—planned giving. Planned giving is a strategic approach that can benefit your...
As a nonprofit professional, you understand the challenges of managing a robust volunteer program. From hurdles like volunteer recruitment and burnout to all too common mistakes like disorganized training, it’s not easy to run an effective program, even if you have...
