Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with Statistics (we fed...
There’s no denying that year-end giving is a powerful force. After all, some reports suggest as much as one-third of all annual giving occurs in December alone! However, once the final numbers are calculated and the year-end campaigns end, what happens then? You’ve...
Last week, I sent my Fundraising Kick subscribers a couple ideas on how to make the most of the different pace of the summer. Although Kicks are written for nonprofit CEO’s, I thought this might be helpful to a larger group of people as well. Happy New (fiscal)...
I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit’s lack of communication. 53%! When donors don’t hear...
In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you...