by Marc A. Pitman | Nov 11, 2008 | 3. Ask
Debra Blum of The Chronicle of Philanthropy has a great summary of comments from Reynold Levy, president of the
by Marc A. Pitman | Jul 1, 2008 | 3. Ask, Fundraising Secrets
I just got an email from a person I didn't know telling me about a firm I didn't ask about. It felt like spam. Here's my response: Hi [marketer's name], I'm not sure how we connected. This feels a bit unsolicited to me. For what it's worth: I love that you...
by Marc A. Pitman | Jun 17, 2008 | Fundraising Secrets
I’m reading Katya Andresen’s Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. It’s pretty amazing…and I’m only 25 pages into the book. I’m simply floored by her first “Robin Hood Principle”: Focus on...
by Marc A. Pitman | Mar 25, 2008 | 3. Ask, Fundraising Letters, Fundraising Secrets
Reading Stephen Hitchcock’s Open Immediately: Straight Talk on Direct Mail Fundraising, I’ve been reminded of one of the great truths of fundraising, one I’m calling Fundraising Secret #15: people give to people. This is one of the reasons...
by Marc A. Pitman | Mar 11, 2008 | 3. Ask, Objections
I originally wanted to call this fundraising secret: Don’t be a jerk—business people often don’t have liquid assets. That seems to get the message across more bluntly. I’m amazed at how poorly we treat business owners. Especially sole-proprietors. We...
