This summer is my class reunion from Milton Academy. (A George Bush was president when I graduated but I won’t tell you which one.) All reunions have class gifts. As a fundraising coach, I figured fundraising from my classmates should be a cinch. It...
All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name] It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today Since we are at year-end, could you...
The Chronicle of Philanthropy posts about Seth Godin’s tips for email marketing. Among the key items on Mr. Godin’s list: Could I do this note better with a phone call? Did every person on the list really and truly opt in? Not like sort of, but really ask for...
Just a reminder of the proper use of spam! When you’re asking for money, please remember that email addresses are a priviledge. Don’t fall into the trap of using email just because “it’s so cheap.” That kind of use could quickly devolve...
