by Marc A. Pitman | Jul 16, 2008 | 3. Ask
Elizabeth Schwinn over at Philanthropy.com has a great post about direct mail fundraising. Studies are showing that boomers are responding at about the same rate as their parents. Apparently, boomers haven’t gotten the news that direct mail isn’t working....
by Marc A. Pitman | Jul 1, 2008 | 3. Ask, Fundraising Secrets
I just got an email from a person I didn't know telling me about a firm I didn't ask about. It felt like spam. Here's my response: Hi [marketer's name], I'm not sure how we connected. This feels a bit unsolicited to me. For what it's worth: I love that you...
by Marc A. Pitman | May 8, 2008 | 2. Engage, 3. Ask
Jeff Brooks’ recent post at DonorPowerBlog is such a great reminder: when you’re writing fundraising letters, you need to write like a human being . He offers a great real-life example of typical copy from a fundraising letter he received. He then points...
by Marc A. Pitman | Mar 10, 2008 | 2. Engage, 3. Ask
Catching up on my blogs today, I came across an interesting rant from Hildy on Direct Mail Fundraising is Junk Mail. Here’s a taste: Have our organizations ever spent as much time trying to engage the people who come through our doors as we spend trying to...
by Marc A. Pitman | Nov 6, 2007 | Fundraising Secrets
In Fundraising Secret #5: Use Blue Ink, I encouraged you to enhance your direct mail with a simple bit of color. Another oft overlooked tool in fundraising letters is the P.S. Postscripts are so important to fundraising letters, I often tell seminar attendees that...
