I’m a huge fan of Tom Ahern. The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. He even convinced me donor newsletters could be actual fundraising tools! So when I saw this blog post...
Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.” In the article he’s quoted as saying: “Email...