One of your 2012 New Years resolutions should be to get more media for your nonprofit. No matter how big your marketing budget is, chances are great that you could use more exposure. More postitive exposure! I know for nonprofits, it’s much easier to fundraise...
If you’re not reading Seth Godin’s blog, you may want to make it a New Year’s Resolution to start! He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets’ Coffee store “Unlike Any Coffee...