If you're not reading Seth Godin's blog, you may want to make it a New Year's Resolution to start!

He recently had a pithy blog post on improving copywriting using the slogan on the sign in a Peets' Coffee store "Unlike Any Coffee You've Ever Tasted Before."

He proceeds to take out banal words, which makes it tepid. Uncomfortably similar to many of our nonprofit taglines!

He then goes through the steps to bring it to a truly great marketing offer:
Are we better than Starbucks?"

As you plan for the new year, read his blog postand ask yourself how you could move your next fundraising letter from banal bragging to something that gets people to take action!

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