A while back, I received a call from an ALS Foundation. The call was awful. So awful, I’ve waited over a year and a half to write about it. Long enough that I don’t remember exactly which ALS organization it was. But fresh enough that the emotions linger....
For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn’t mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can...
The phone is an important tool in the fundraiser’s tool kit. Whether your fiscal year ends this month or not, June should involve a lot of phone calling. But we often forget to do these three things. Video not showing? Watch it on YouTube at...
I don’t talk much about the use of the telephone. I guess I’ve been scarred by too many phonathons. But the phone is an incredibly important tool in the R.E.A.L. process of asking for money. Especially in getting a solicitation visit. In his terrific book...
