An online presence is the backbone of nonprofit operations. Most nonprofits already have a dedicated website with donation pages, blog content, contact forms, testimonials, and other information about their cause. A well-designed website helps raise brand awareness,...
Just over a week ago, I saw this tweet from a self-proclaimed “social media expert”: #Google is requesting all websites are mobile friendly by April. Use #socialmedia instead and avoid the expense of #websiteredesign This is horrible advice. The worst...
Q: Marc, I’m embarrassed to admit that we don’t yet have a website. But do you have any advice about choosing a domain name? A: Great question! Getting a memorable domain name is a very important step in online fundraising. All fundraising, really. Donors...
Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me...
As the recession continues, and our need for funds grows, I continue to believe we’ll need a combination of face-to-face experiences with donors augmented by a robust, but appropriate, use of online tools. In my article Bananas and Websites, I give an overview...
