Today is the final installment: What are hashtags? (And why should I care?)
What are "hashtags"?
Hashtags draw attention to a tweeted conversation. Conferences and seminars use them to both help organize tweets that happen during the event and to market their event to people who aren't even there. For example, Blackbaud uses #bbcon for all their conferences.
This is invaluable. Apps like HootSuite's [affiliate link] search on a hashtag or word and make a continuously updated column of tweets. You can learn alot from these conferences without ever leaving your desk.
That's why I love Tweetgrid. This is a wonderful, simple, clean website you can use to follow multiple hashtags at the same time. If you choose a 1x2 grid, you can follow learn from the #bbcon and the #redsox game at the same time!
In truth, hashtags aren't really needed anymore. Twitter Search and other tools make it really easy to find words and topics without needing the #. Now when I search, I search on the term and the hashtag, like "#redsox OR Red Sox."
Listen in on conversations in real-time
And this is one of the most powerful uses of Twitter. It allows you to listen in on what other people are saying about things important to you. Check out the official Skittles website. The "chatter" button goes directly to the page that shows all the Tweets about Skittles.
Nonprofits and businesses can use this to find out what people are really saying about them, their products, or the problems their products solve. They can see the real frustrations and the real joys. One very creative Comcast employee, Frank Eliason, seized on this and created @comcastcares. Now a team of people, this Twitter account monitors comments about Comcast and tries to help sort out problems as quickly as possible.
How could your organization use this? Today?
There, you have the answers to all three Twitter questions I've been getting most recently. I hope they prove helpful for you!