Twitter lists and branding according to Jay Baer and Wordle

Fundraising coach branding on Twitter lists
Like so many others in the past few days, I read a great blog post on what twitter lists can say about your personal brand by Jay Baer.

He points out that Twitter lists give a unique insight in to what people think of you. As he says, these words they use help tell you "what you are, not what you wish you were."

His friend created to help reduce your lists to the words people use to describe you.

To make it more fun, he recommends you cut and past those words into You may remember that exactly a year ago, I used Wordle to show if our appeals were donor-centered fundraising appeals or schpeal-centered. So it was fun to go back to Wordle to check this out.

A word of caution. If you use the converter, be sure to only cut and paste the words from the Twitter lists. When I did a "select all" it grabbed text from the web page. This made the word "remove" feature prominently in some of my early pictures. Not exactly flattering. 🙂

Why not carve some time out this week to read Jay's great post. And then play around.

Two of the Wordles I made are here. Feel free to post links to your Wordles in the comments section!

Here's my favorite:
Twitter list branding fun

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to


  1. Marc - Really glad you liked the post and the tool (created by @josephjaramillo). Love your Wordle! Nice (and appropriate) emphasis on fundraising. Cheers,

  2. Thanks Jay!

    Looking forward to Tweetgiving. 🙂

What would you add?